Shaw Capital Management Reports: Apple’s New Chief Facing Greater Expectations

http://shawcapitalmanagementonline.com/blog/2011/09/07/shaw-capital-management-reports-apple%E2%80%99s-new-chief-facing-greater-expectations/

Steven P. Jobs, Apple’s chief executive officer, has stepped down saying that he can no longer run the company effectively. Timothy D. Cook, the company’s former chief operations officer, succeeds this position. The transition has never been easy as even Silicon Valley is accustomed to seeing prominent figures run a company one instance and gone the next.



Cook, now the new chief executive, has sent messages to his employees that nothing will change. Apple continues to set-up computers, tablets, and phones that can come faster, thinner and lighter than previous products released. Shaw Capital Management Financial News is confident that he has vast experience to obtain necessary parts making it possible.



Apple needs to retain or extend a $350 billion stock market valuation. However, this can only be done through channeling with Jobs to innovate new products to make business grow. Silicon Valley started out with few kids building few technologies, which turned out to be Apple these days. But today, there is more risk involved as it is running around 50,000 employees.



The challenge of taking these risks is in Cook’s hands; but he says this is a stepping stone towards success. While Jobs made the company really big; the new chief executive is believed to do similar job as well. Apple is noted for its platform, technology, patents, and processes, which has built different stores to reach multitude of customers.



Many dislike Jobs leaving the company, but it is believed that in 3-5 years time, a great visionary will arise. Stocks slid after hours of trading on Wednesday after the news was first released. It fell modestly on Thursday when the overall stock market stumbled. They felt comfortable as they believed Jobs was still chairman.



Cook differs in personality with Jobs. Jeffrey Pfeffer, a professor of organizational behavior at Stanford, relays that the previous chief may had a colorful administration, but the new executive can even excel more.



Cook got no interview when he landed the job. His qualifications show that he graduated from Auburn University and decided to join Apple in 1998. Apple was in a precarious state back then, which made people think it was on the brink to bankruptcy.



Cook, who was vice president of corporate materials for Compaq back then, was discouraged from joining Apple. He pursued his interest though, and years later, Compaq was acquired by Hewlett-Packard, which is now a troubled company.



Jonathan Ive, Apple’s senior vice president for design, is the man responsible for perfecting the appearance and quality of Apple products. He led the team that designed iMac, iPad and iPhone.



Philip W. Schiller, senior vice president for marketing, has initiated improvements on the company’s image and sales.



Ron Johnson, who takes charge of Apple’s retail stores is said to leave on June to be J.C. Penney’s chief executive.



Apple’s greatest products are iPad and iPhone. People are hoping for more new products. Now with the Cook around, a great new challenge lies in his hands.